A lot of you may have read this title and re-read the word “analytic” a few times, wondering what that means for you and your business. Some of you may already have a perfect understanding of web analytics, and are here to browse a compiled list of our favorites. Regardless of your standing, I’m going to give you a brief crash course on analytic tools and why they’re so essential to your company.
Analytic tools can help you gain a better insight about your website traffic. They allow you to figure out what works better, or worse, on certain platforms; all while picking up data on each unique user that visits your website. These tools round up all the data they’ve collected and submit it to you as a report, making it so much easier to figure out what aspects of your site are attracting attention and what aspects are turning your users off.
Here are the top 10 tools that can help you get a better understanding of your website traffic...
Keyhole markets themselves as a tool used to measure, in precise detail, a brand or trend’s impact on Twitter, Facebook, and Instagram. Giving you access to an intuitive and shareable dashboard, it tracks hashtag, keyword and campaign metrics in real-time. These include reach, impressions, periods of high activity and more.
2) Google Analytics
Google Analytics might just be one of the best web analytic tools out there. It allows any website owner to track and analyze data about their web traffic and see what keywords are bringing the most visitors to their pages. This tool will generate a report for your website that includes information about visitors, traffic sources, goals, content and e-commerce. Not to mention it offers a free start plan.
Buzzsumo is known for its simplicity and ease; making it possible for social media newbies to track relevant content on any URL without much experience in analytics. Simply plug in a URL, phrase or keyword into the search bar to see who’s sharing relevant content on each major social platform. You can then use the tool to promote your material, as it identifies the most influential sharers to reach out to.
Crowdbooster is a great web analytic tool for Facebook and Twitter; giving website owners access to real-time engagement data. In their weekly performance summary, the tool also makes recommendations about who to engage, how to improve your interaction efforts, and when to post.
Unlike many tools, Oktopost is able to measure the financial impact of social media. This tool tracks messages, identifying channels, and conversions that drive financial actions on your website. As if that’s not good enough, Oktopost also pinpoints where your new customer came from (a facebook post, tweet, etc.); giving you a clear image of which posts are driving customers to your site.