Business owners looking to start out or expand their social media presence online run into the same questions. What should I be posting? Where do I find this content? What are the best times to post? It costs HOW much to have it done for me? It can be overwhelming for beginners, and seem like a never-ending treadmill for the social-savvy. Here’s what to keep in mind when managing your social accounts:
The single most important thing about promoting your business on social media is the content. What you are posting should be relevant to people searching for your business. If someone finds you online looking for music lessons, but all you post is pictures of your dog, it’s not going to help you out at all. Okay, everyone knows that. But how do you know if what you’re posting is giving you the edge over your competitors? Relevant content sparks engagement, which leads to customers. According to Yelp, 85% of consumers use the internet to find local businesses.
You need to explain what you do while engaging people at the same time. A study finds businesses that use an image with their post drive 53% more traffic to their website. Wow.
Much better, Jimmy.
So what is the right content? That depends on you. Posting only about your product or service will seem like an infomercial for your followers. While it’s important they understand what it is you do, you have to mix it up a little to keep your content relatable and interesting. The more people engage with you, the broader your audience becomes.
Here is a great example from the Capzool platform of something to post on National Ice Cream Day. Everyone likes ice cream.
The concept seems easy enough to grasp, but once you start doing it, sometimes it gets overwhelming or frustrating. The question of when to post starts coming up. You already know not to post Christmas themes in July, but do you know what time of the day your specific followers are online?
The analytics page on Capzool shows you exactly the best times to post.
So you know what, how, and when to post, but what about where to find the proper content? It could take years through trial and error to figure out exactly how to word a post a certain way to drive the maximum amount of clients in, but eventually everyone finds their groove. Luckily, there’s a solution for all of these points. Capzool offers you a simple platform that lets you search through a massive library of posts related to every service and industry. There’s also a calendar that shows you all of the important events you should be addressing, with posts for them just a click away. Also included is a scheduler, meaning you can pick the posts you want for the entire month, provided with peak times to post them, and your work is done. For $29 per month, you have access to a complete and professional marketing campaign that will work for you. http://capzool.com