It may come as a shock to learn that social media campaigns are proven to be up to 60% more effective than traditional marketing campaigns. It’s no wonder why brands and companies of every size have been running them, with countless more starting to every day. If you’re new to this market, there are some things keep in mind as you venture into this exciting but competitive new world of social campaigning. Follow this guide to start profiting on an extremely effective market.
Use a campaign manager
It’s highly recommended you use a content manager before launching any kind of social marketing campaign. If you’re looking for a way to generate leads through informative posts about your industry, make sure you have steady and slick content picked out for the entire duration of your campaign. If you’re hoping to build your audience on social media, your content has to be interesting and engaging. A tool to help you build your campaign with relevant posts ready-to-go is Capzool.
Map out your campaign
Now that you have a platform to build your campaign with, it’s time to set out some goals. You want to keep a balance of informative, funny, statistical and fact based posts to keep your current and potential customers interested.
What does your current customer base like the most about you?
What do you wish they knew more about?
What do you want new customers to know?
Why social media is so powerful is it gives you the chance to engage with them personally. When you have the right posts out there generating interest, you have the opportunity to directly answer any questions or concerns they have.
Pick and post
When you’ve figured out what your goals are with your campaign, it’s time to start selecting posts. Within the Capzool platform you will have everything you need to get started. For your first campaign it is recommended to post once per day on each of your social accounts. Keep in mind, balance is key. WIthin the Smart Recommendation Calendar you have all the important days of the month marked out, with suggested posts for each day. Choose the ones that best represent your brand, service and personality. Once you have the posts scheduled out, it is just as important to monitor your engagement to stay on top of your new leads.
That’s it! You’re ready to take the first step into the world of social marketing. There are several ways to go about it. Hiring a marketing agency to do it for you will cost thousands of dollars and will take more time because they don’t know your business like you do. With Capzool, you’re in complete control of everything. The posts are fully market tested for every business in every industry to get the most out of social media. Get started today!