Social Media Marketing And Hotels

Facebook, Instagram, and Twitter offer the most benefits in terms of interaction and reach. These three social media platforms alone reach more than 90% of all social media users. A hotel property can drive more bookings by shifting their social media marketing strategy.

The main focus should be stabilization of their social media presence so they can move forward in advancing and expanding their online reach.

Social media is a powerful marketing tool. Most of the social media platforms are consumed via mobile. The number of mobile device subscriptions has seen exponential growth online over the past ten years. In fact, 65% of the world’s population had a mobile account by the end of 2016. An effective social media marketing strategy has the potential of putting your hotel name into the palms of customers worldwide.

Getting Started

First things first, make sure that your social media pages are branded to your hotel. Your social media page for your hotel should reflect your hotel’s values. It is also imperative that you add the most up to date information for guests so communication is easy and seamless. Some platforms offer more branding opportunities than others so it’s important to consider where your followers are. For instance, Twitter gives users the option to pin a tweet at the top of the page so new viewers always read it first. If you want to link a landing page then a “Pinned tweet” is where to put that link. As with any other marketing tactic, creativity is key to drive bookings.

Measure satisfaction - then improve

The future of customer reviews is social media. According to HospitalityNet the average rating for hotels on Facebook is 3.7 stars. Social media is an outlook for guests to leave their opinions on their stay at your hotel. Therefore, future travelers may ultimately make their final decision based on your activity, or inactivity, or responding to customer questions, comments, or concerns. 40% is the recommended response rate for reviews. Negative reviews should get the quickest responses to demonstrate your hotel’s drive towards improvement and quality care of guests. Customer reviews can help you identify your hotel’s strengths and weaknesses. You can capitalize on what you do best while tying up the loose ends on what can be improved.

Engagement With Guests Both On and Off Property

The shining star of your social media pages should be your customers. Engage with your guests both on and off the hotel property by making each post as interactive as possible. People respond most to relevant, share-worthy, and authentic content. For instance, true stories from real guests that visited your hotel will showcase your hotel’s credibility.

Aside from strengthening your hotel’s image, your social media content should be geared towards inspiring and interacting with your audience. Use rich photos and videos of the top destinations in your hotel’s area to peak interests. Add in packing tips of what people from out of town should bring to prepared for weather or various attractions in your town. Your posts will be competing for attention so it is necessary for your content to add value to your target audience.

Social media now plays a major role in the traveling process. From beginning to scratch the travel itch to booking accommodations, your hotel’s page has the capacity to lead travelers throughout the full planning process. Authenticity and creativity are all you need to make your hotel’s page strong and relevant.

 

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Social Media Marketing And Hotels

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