Facebook, Instagram, and Twitter offer the most benefits in terms of interaction and reach. These three social media platforms alone reach more than 90% of all social media users. A hotel property can drive more bookings by shifting their social media marketing strategy.

The spotlight on the Millennial generation is here to stay. After all, they are America’s current largest generation to date. The  Baby Boomer’s 77 million looks measly compared to the 92 million Millennial population. Of these 92 million, 85% own a smartphone that they check on average 45 times a day.

What started as a desire to share what we’re wearing, what we’re eating, and what we’re doing on Instagram has grown into a hunger to monetize our followers and further investigate the possibility to strike it rich from our smartphones.

A social media strategy is a planned marketing effort to reinforce a business goal using one or more social media platforms. A good plan takes into consideration where you are today with your social media and where you want to be in a set amount of time.

Everyone already knows and uses about the biggest social networks and media sharing sites. Facebook, Twitter, LinkedIn, Instagram, YouTube, and Snapchat are all common household names. When you take a look beyond the big names, you will find many different types of social media to connect with people online.

If you’re following the 80/20 social media rule (link article here), use some of these uplifting quotes as your 80%! 

Consistently uploading high-quality, valuable images to your social pages should be #1 on your to-do list, but it can be a challenge if you don’t know where to start. Use this guide to help get you on your way to a beautiful feed.

When it comes to social media marketing, the more the merrier. The more content leads to more followers which leads to more engagement. A Facebook group page is separate from your business’ official Facebook page. Nonetheless, businesses can use group pages to supplement their social media marketing strategies.

Strong social media communities can only be made with patience, persistence, and interaction. Building a tight-knit online community over time will add a more human element to your business.

Pinterest may seem foreign to many small business owners. It doesn’t follow the typical Facebook, Twitter, or Instagram format with pictures, text, and followers leaving comments. However, it is a force to be reckoned with.

Every social media platform benefits a business in a different way. With all the social media possibilities, many business owners are left wondering “Do I really need that account?”

Regardless of what product or service you sell or who you’re trying to sell it to, using social media to put your company’s name out there can only help your business.

Building a social media presence from scratch may seem daunting. Multiple blogs and articles you have read online outline the importance of utilizing social media for brand identity and recognition. You want to bring your business to the next level, but you have no clue how to start. Luckily, gaining for your 1000 followers isn’t as difficult as it may seem.

Congratulations! You just took your first step towards becoming insta-savvy. You’ve created your account, uploaded a profile picture, and you’re currently liking photos of cats or the Kardashians. As fun as that sounds, it won’t grow your following. Luckily, these tips will:

A social media marketing agency is a marketing agency that specializes in planning and successfully implementing social media campaigns. For many small businesses first starting to gain a social media presence, many consider hiring professionals.

While posting great content and getting an increased spike in your followers is a great way to validate that you’re doing a good job running your company’s social media accounts, it’s the rate of conversion that counts the most. Here are four of the best ways to boost your conversion rates:

But what does “success” in social media marketing look like? To break it down simply, a strong social media marketing strategy gains more traffic to your business’s website, improves relationships with customers, and increases your brand’s recognition and visibility.

For most small business owners, there is never enough time to sit down and research how to successfully manage social media networks. The following social media marketing tips is a quick guide to improve your business promotion online.

Creating a Facebook business page steps up your Facebook digital marketing strategy. People who follow a business’s page will get regular updates on their newsfeed. Connect with customers as well as give them updates.  Whether you’ve created a Facebook business page before or you’re just starting out this quick guide will make sure you’ve covered all your bases.

One of the most valuable strategies companies are using to connect with new audiences and build lasting relationships is influencer marketing. This strategy can be mutually beneficial when both parties are doing their fair share and are fully invested in the partnership. So, how do you get influencers to share your content?

If you’re posting nothing but promotional pictures, videos, and statuses on your social media pages, you’re doing it wrong. Ladies and gentlemen, I present to you the 80/20 social media rule; and I swear it will change the way you social.

A social media calendar takes the headache out of social media marketing. Simply put, a content calendar is a schedule of when and what you will post. Smart social media calendars can span platforms. You can use it as a framework for the aspects of your business you want to show your followers.

On any particular day, people spend 70% to 80% of our day in some form of communication. We spend a whopping 45% listening compared to only 9% writing, 16% reading, and 30% speaking. Even though we spend the most amount of time listening, we only take in and remember one fourth of what we hear.

Everyone has a favorite quote to keep them motivated. Some people even attribute their success to a quote that speaks to them most. These quotes from social media power influences provide insight into engaging on social media, creating content, and overall guidance.

Twitter, Facebook, LinkedIn, Instagram. These top social media networks are household names that everyone is familiar with. Businesses starting out on social media may have a general familiarity with the concept of online marketing, but the logistics throw them for a loop.

As a small business owner, you wear a lot of different hats to fit the many roles necessary to run a business smoothly. One of those hats may include being a social media marketing manager. Between the daily bookkeeping and closing up shop every night, you may not have the time and resources necessary to handle all the responsibilities.

Are you up to date with the best social media tips and strategies? Do you want to enhance your marketing via social media? If you haven’t been getting the results you want from your social media page and you’re feeling stuck; this guide is for you.

Ten years ago, if you would have told someone that you could brand yourself online and make money for doing so; no one would have believed you. Today, getting big on social media is the new norm and is so much easier to do with all of the handy resources available at our fingertips — not to mention the free apps that made it all possible.

60% of social media users spend consume social media via mobile. Instagram is a social media platform that is specially developed for mobile use. Your brand will literally in be in the hands of thousands of existing and potential customers when you start an Instagram account. Instagram offers a huge opportunity for businesses to excel at an image-centric strategy.