Top Reasons Why You Will Love A Social Media Calendar

A social media calendar takes the headache out of social media marketing. Simply put, a content calendar is a schedule of when and what you will post. Smart social media calendars can span platforms. You can use it as a framework for the aspects of your business you want to show your followers.

This tool takes your broad ideas and turns it into a full-proof plan. Most important, a calendar saves you time. This frees you up to listen to your audience and be more in tune for what content gets the more engagement. Still not convinced? Here are the top three reason social media marketers love using a social media calendar.

 

Never Miss A Thing

Creating a social media calendar and filling in the important dates for your company or audience will guarantee that you never miss posting important content. It is easy to get lost in the day-to-day work of managing your business. Mapping out your schedule makes it so holidays, sales, and other important dates don’t sneak up on you. A schedule enables you to see the big picture without letting anything getting lost in the shuffle.

 

Develop Healthy Posting Habits

In a recent survey of social media users found that a quarter listed posting too much content on one page as the most irritating thing a business account can do. A social media calendar provides you an outline of what your posting plan so you can ensure an equal distribution of posts on all your social media platforms. One of the best understood concepts of growing a social media presence is to keep posting relevant content. People always value accounts that maintain the connection rather than the one that only posts when there is a sale going on. A calendar helps your business become an account that followers enjoy to hear from.

 

 

Add Variety

A calendar gives you a visual map of where you will focus your energy. This frees up more of your time to focus on listening and try out different types of posts. Diversity in your posts keeps your feed more interesting. You can map out what days you will try text only posts or conduct polls or share links and photos. At the end of each week you can see what day of posts did the best. This kind of experimentation will only make future social media marketing strategies stronger.

There are a variety of platforms that offer free social media calendars to use. Some offer automated posting while others just merely send a notification of when it is time to post. Be sure you know what you need out of a calendar and take twenty minutes to plan out future posts.

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