Instagram offers amazing branding opportunities

60% of social media users spend consume social media via mobile. Instagram is a social media platform that is specially developed for mobile use. Your brand will literally in be in the hands of thousands of existing and potential customers when you start an Instagram account. Instagram offers a huge opportunity for businesses to excel at an image-centric strategy.

 

The reach is expansive

There are 600 million instagrammers across the globe. 400 million of those users are active everyday. That means you have over 60% of 600 million global users to view your brand.

 

Instagram users are interactive with businesses

As of March 2017, businesses saw a surge in their web traffic. 120 million plus Instagrammers visited a website, got direction, called, emailed, or messaged a business based on an Instagram ad.

 

Businesses actually get follows

50% of Instagram users follow at least one business. It isn’t as tricky or difficult to get people to follow or interact with your brand on Instagram. People love content that includes graphics so it is only logical that Instagram is adored by users.

 

Daily Attention  

51% of Instagram users say they access Instagram daily, and 35% say they look at the platform several times per day. There is not only a good chance your brand will get noticed, but it could get noticed multiple times a day. The more people see you the more familiar they will be with your brand.

 

Visual Content Rules

Visual content in social media continues to dominate in terms of engagement. People love to see what’s going on. Some of the most well received images almost always include other people in the photo. Do some behind the scenes shots of you and your crew or post pictures of people enjoying an event!

Instagram is an easy platform to use and gain traction. Any social media marketing strategy can easily implement this platform.

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