Facebook is still the king of social media with over 1.2 billion active users, and it’s become a great tool for businesses to interact with their customers and find new ones. Everyone from giant corporations to the small local businesses, Facebook is a powerful tool to keep your customers up to date, learn what they want, and expand your reach.
Here we will talk about what you need to do to get the most out of Facebook marketing:
1. Content is the most important.
The content should explain what it is you offer, but also something they can learn something from, share with their friends, and engage with. Create a mix of funny, informative, stats, facts, and promotional. Don’t always try to sell yourself. Remember, Facebook is for friends; they’re not going to start shopping unless they see something they like.
2. Use images.
Pictures have been proven to drive engagement up by over 50%. Not only do creative images create interaction, they attract more likes to your page.
3. Post consistently.
Keep up with all the holidays, local special events, and anything relevant at the time. Particular whether? Put a fun thought out there about it. Happy it’s Friday? Express it to your followers. The key to engagement is consistency. The more you post, the more you interact with your customers. Of course you don’t want to go overboard with it, so experiment with what works and what doesn’t.
4. Create a Call to Action.
Creating a coupon code to use at checkouts will drive traffic to your website. Starting a contest where your customers can enter by ‘liking and sharing’ a particular post to win a prize will extend your reach. Anything you post that encourages viewers to do something is a Call to Action.
Keeping up with all of this can be overwhelming. A perfect solution for this is Capzool. With specific content posted for every industry and service, high resolution photos, market-tested copy – all with an endless supply will keep you in the game for just $29/m