With over a billion active users spending an average of 20 minutes every day on the platform, Facebook has become a no-brainer for business owners. It wasn’t long ago the only inexpensive advertising options available were window signs and windshield flyers, but now businesses are taking advantage of a huge market easily accessible with a click of a button. Here are the reasons your business needs to be on facebook.
Get to know your customers
Facebook provides you with extremely powerful analytics about your customers. The average Facebook user gives almost five likes per day. Even with such extreme usage, you are given very deep information about who your customers are and similar brands to yours. When you actively engage with your customers, you collect information that makes it easier to make better decisions with your business.
Get your name out there and keep them coming back
Creating a strong online presence makes it easier for new and existing customers to reach out and establish a connection with you. This makes it much more likely to increase brand loyalty and customer loyalty.
Creating ads has never been easier and more efficient
Ads on Facebook can cost as low as a few dollars per day, providing you with promotion for your business. You’re able to customize who and where your ads are shown to by location, interests, behaviors, demographics and even connections. They provide you with deep analytics in real time to show you exactly how well your ad is performing.
Generate higher converting leads
Facebook has been proven to increase sales and customer retention when you regularly interact and provide customer service. A study from HMI GLOBAL shows the top companies in the world rated Facebook as the most effective way to identify new business opportunities. It also showed that 75% of businesses that sold products on Facebook reported a sales increase in 12 months.
Provide better customer service experiences
Maybe you are not on social media yet, but your customers are expecting you to be. Over ⅔ of consumers use social media for customer service. They expect quick replies and companies that can deliver it win across the board. An Aberdeen Group study shows companies engaging in customer service on social media see bigger yearly financial gain of 7.5% vs 2.9% of those without.
More traffic to your website and higher search engine rankings
A huge benefit of businesses using social media is that it increases traffic to your website. Not only does Facebook help direct customers to your website, but you climb higher in search rankings when people share your posts.