It may come as a shock to learn that social media campaigns are proven to be up to 60% more effective than traditional marketing campaigns. It’s no wonder why brands and companies of every size have been running them, with countless more starting to every day. If you’re new to this market, there are some things keep in mind as you venture into this exciting but competitive new world of social campaigning. Follow this guide to start profiting on an extremely effective market.

Business owners looking to start out or expand their social media presence online run into the same questions. What should I be posting? Where do I find this content? What are the best times to post? It costs HOW much to have it done for me? It can be overwhelming for beginners, and seem like a never-ending treadmill for the social-savvy. Here’s what to keep in mind when managing your social accounts:

With over a billion active users spending an average of 20 minutes every day on the platform, Facebook has become a no-brainer for business owners. It wasn’t long ago the only inexpensive advertising options available were window signs and windshield flyers, but now businesses are taking advantage of a huge market easily accessible with a click of a button. Here are the reasons your business needs to be on facebook.

Facebook is still the king of social media with over 1.2 billion active users, and it’s become a great tool for businesses to interact with their customers and find new ones. Everyone from giant corporations to the small local businesses, Facebook is a powerful tool to keep your customers up to date, learn what they want, and expand your reach.

Knowing what to post is both the hardest and most crucial element for success in social media marketing, but it doesn’t have to be.

Instagram has over 300 million active users with 75 million of them using it daily. Because it is owned by Facebook, it is part of the largest social network in the world, providing businesses with a new and unique way to advertise their brand on social media. 

Avoiding social media is no longer an option for businesses. The founders of Capzool noticed a need that wasn’t being fulfilled anywhere else. Social media had been on the incline for years, and businesses have been taking advantage of it. Knowing what to post had become an artform, and many business owners were feeling left behind. 

Congratulations! You’ve decided to take the plunge into the Twitter universe to connect with your customers online. Now what? One of the hardest tweets to figure out is that first one. Here are some tips to help you decide what to put out there first.

Although we hate to admit it, we live in a world amongst procrastinators. Even some of the most successful people have an “I’ll get to it later” mindset, which can make it extremely difficult to properly manage a business, project, or task at hand. We’ve compiled a list of some of our favorite tools and apps to help you stay on track the next time you’re handed an assignment.