Congratulations! You’ve decided to take the plunge into the Twitter universe to connect with your customers online. Now what? One of the hardest tweets to figure out is that first one. Here are some tips to help you decide what to put out there first.
1. Ask questions
Opening the digital door with a call for interaction is a good way to get started. Ask your audience what their favorite products are in your industry or the best places to get similar services. This helps create conversation that could drive customers to your door.
2. Be informative
There’s nothing wrong with tweeting about your product or service, as long as you maintain a good ratio of promotional to engagement tweets (1:5 is a good balance). Tweet out what you are and what you do will set the tone for your business, but make sure you are creative and fun with it so it doesn’t sound like an advertisement.
3. Call to action
This is where you want people to go somewhere or do something – and a link to access it. Ask for a review, offer to join a mailing list, watch a video, print a coupon – the possibilities are endless. Make sure it is direct and show why it is beneficial. This is one of the hardest posts create properly, so if you’re finding it hard to do on your own, you can find great examples of call-to-action posts, ready for you to use at Capzool.
4. Answer questions
If you’ve set up your Twitter account already, there’s a good chance you already have some followers, and some might already be asking questions! Reply to them with personalized, informative and fun responses.
5. Something fun and personal
Finally, tweet something going on with you, your city, the weather – anything your audience can relate to. Maybe there’s a special event coming up in your community you are looking forward to. Tweet about the nice weather you’ve been having. Make it fun and relatable and it will help engage your audience on a personal level.
If you’re having trouble finding the proper posts for a good first tweet – or any tweet really, I recommend you check out Capzool. All of these examples are covered in this platform with posts made specifically for your industry, ready to use right now. Aside from Twitter, they provide you with full posts to use on any social media network.