Avoiding social media is no longer an option for businesses. The founders of Capzool noticed a need that wasn’t being fulfilled anywhere else. Social media had been on the incline for years, and businesses have been taking advantage of it. Knowing what to post had become an artform, and many business owners were feeling left behind.
Capzool bridged the gap between people that know social media, and people that need help with it.
First opening the door for freelance designers and marketing professionals to create posts for the database, Capzool provided ready-to-use posts for its users. When more and more people signed up for capzool, so did more unique businesses in niche industries. With the demand increasing for more customized content, Capzool connected its users with the creators with the ability to request posts. This feature is the only of its kind in all social media management. Users could simply type in anything they needed and within hours received posts freshly made by the creators.
Businesses were still having trouble deciding what to post and when, so Capzool developed the Smart Recommendation Calendar, which shows a detailed timeline of what the user has scheduled out with recommended posts for every special day and holiday.
Marketing agencies took note of Capzool. When management noticed several accounts were created by the same user to manage several small businesses, Capzool began offering its platform to marketing companies to manage several accounts in one for a fraction of the cost. This took off, and fast.
When agencies were asking if their clients could view the upcoming posts and offer feedback, the Capzool development team created a calendar sharing feature that allowed marketing agencies to show the calendar to their clients, with the ability to accept, reject, offer feedback, and request posts for certain days - all without mention of Capzool.